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Nurses: In Advertising

What do we see when we look closely?

Explore the ways in which a US military nurse saluting to attention lends authority to an advertiser's claim that their lozenges perform a valuable service to the nation in wartime.
Roll over different areas of the postcard to discover answers to the questions below.

    • Q1Can you identify with which regiment this military nurse is serving?
    • A1The white cross on a blue background indicates that the nurse serves with the 35th Infantry Division, National Guard.
    • Q2Can you spot a popular health education message?
    • A2The old adage that 'coughs and sneezes spread diseases' is represented here in a hand-drawn, cartoon form.
    • Q3According to the advertisers, who approves of this product?
    • A3The Surgeon General of the War Department Office (today Department of Defense) is claimed to support assertions that the product protects the nation's health.
A White female nurse in white wearing a blue cape, smiles and salutes at the viewer.
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An image of a nurse used in an advertisement to endorse cough drops, ca. 1943

    • Q1Can you identify with which regiment this military nurse is serving?
    • A1The white cross on a blue background indicates that the nurse serves with the 35th Infantry Division, National Guard.
    • Q2Can you spot a popular health education message?
    • A2The old adage that 'coughs and sneezes spread diseases' is represented here in a hand-drawn, cartoon form.
    • Q3According to the advertisers, who approves of this product?
    • A3The Surgeon General of the War Department Office (today Department of Defense) is claimed to support assertions that the product protects the nation's health.
  • 1Can you identify with which regiment this military nurse is serving?
  • 2Can you spot a popular health education message?
  • 3According to the advertisers, who approves of this product?