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Nurses: In Advertising

What do we see when we look closely?

Examine this Spanish advertisement for cotton dressings that draws on the public's knowledge of nurses as skilled experts in the art of treating, dressing, and bandaging wounds.
Roll over different areas of the postcard to discover answers to the questions below.

    • Q1What information can you find about the product?
    • A1The manufacturer claims that this product is made from superior grade absorbent cotton that provides high quality, comfortable, and medically recommended protection.
    • Q2Can you spot a traditional image of the nurse?
    • A2The product has a label showing a traditional religious image of a nurse implying that modern nurses have successfully used this cotton dressing for many years.
    • Q3What does the conservative uniform of the then contemporary nurse tell you?
    • A3The institutions of the Catholic Church dominated Spanish nursing until the rise of civic authorities in the 1950s enabled modernization of the profession.
A White female nurse holds a blue package and looks at the viewer.
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An image of a nurse is used in an advertisement to endorse a manufacturer's medical bandages, ca. 1910

    • Q1What information can you find about the product?
    • A1The manufacturer claims that this product is made from superior grade absorbent cotton that provides high quality, comfortable, and medically recommended protection.
    • Q2Can you spot a traditional image of the nurse?
    • A2The product has a label showing a traditional religious image of a nurse implying that modern nurses have successfully used this cotton dressing for many years.
    • Q3What does the conservative uniform of the then contemporary nurse tell you?
    • A3The institutions of the Catholic Church dominated Spanish nursing until the rise of civic authorities in the 1950s enabled modernization of the profession.
  • 1What information can you find about the product?
  • 2Can you spot a traditional image of the nurse?
  • 3What does the conservative uniform of the then contemporary nurse tell you?