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Nurses: In Advertising

What do we see when we look closely?

Examine this advertisement for healthy bread made by the socially conscious co-operative retail movement in Britain, which aimed to provide reasonably priced nutritious food for working people.
Roll over different areas of the postcard to discover answers to the questions below.

    • Q1Can you find a reference to 'the people's bread'?
    • A1Bread was the staple diet of working class people. This advertisement responded to the British government's 1911 charge that poor quality white bread caused the deteriorating health of the population.
    • Q2Can you spot the loaf of bread offered by the nurse?
    • A2The advertisement encourages the connection between the bread and visiting nurses who worked in poor neighborhoods and advised families about healthy diets.
    • Q3Can you find evidence of the nurse's authority and status?
    • A3The nurse's cap and bow show her authority; bonnets and bows are a sign of respectability and status in 1900s British society.
A White female nurse in blue and white, carrying loaves of bread.
1 2 3

Bread advertised as promoting health, features an image of a nurse to support the claim, ca. 1919

    • Q1Can you find a reference to 'the people's bread'?
    • A1Bread was the staple diet of working class people. This advertisement responded to the British government's 1911 charge that poor quality white bread caused the deteriorating health of the population.
    • Q2Can you spot the loaf of bread offered by the nurse?
    • A2The advertisement encourages the connection between the bread and visiting nurses who worked in poor neighborhoods and advised families about healthy diets.
    • Q3Can you find evidence of the nurse's authority and status?
    • A3The nurse's cap and bow show her authority; bonnets and bows are a sign of respectability and status in 1900s British society.
  • 1Can you find a reference to 'the people's bread'?
  • 2Can you spot the loaf of bread offered by the nurse?
  • 3Can you find evidence of the nurse's authority and status?